Architecture
Governance before income
Cash flow, tax posture, reserves, and decision rights — written so emotion does not run the household when opportunity arrives.
Hudson Companies · Fee-only fiduciary
Hire the GM before the agent.
When an athlete gets the first serious call, families do not need another salesperson in the room. They need a Financial GM — architecture, governance, and oversight that keeps every dollar, every professional, and every decision working for the household.
Fee-only fiduciarySEC-registered RIAHigh school · College · Pro
The mandate
Not an Agent. The General Manager.
Athlete GM is Hudson's Family CFO model built for athlete households. We sit next to the family as the first hire: design the system, help choose and supervise the right professionals, and keep wealth decisions coherent when the noise gets loud.
Oversight
Professionals, supervised
Agents and specialists can be essential. We help select and oversee them. We do not negotiate endorsement contracts — we help you manage who does.
Preservation
Wealth that outlasts a season
Investment discipline and family architecture designed for after the highlight reel — not just during it.
The journey
One standard. Three stages.
High school, college, and professional athletes face different pressure. The playbook changes. The standard of care does not.
High school
Before the room gets crowded
First agent calls, family process, and foundations — so early attention does not become early chaos.
College
NIL with a household system
Income architecture, multi-state complexity, and school-path decisions made with the family — not around them.
Professional
Peak years, long horizon
Peak-earnings management, career transition, and generational structure while the window is open.
Engagement
What working together feels like
Clear sequence. No theater. A real operating relationship for families who want a GM, not a pitch deck.
Chris Conover
Founder & President, Hudson Companies. Fee-only fiduciary leadership for complex families — including athlete households that need architecture, not more noise.
I
Private discovery
Where the athlete is in the journey, who is already in the orbit, and what the family needs protected first. A focused consultation before any big first decisions — agent choice, school path, or new income structure — so the household moves with clarity, not pressure.
II
Architecture blueprint
Cash system, professional roles, decision rights, and the near-term plan for taxes, reserves, and capital. You leave with a written operating picture — not a stack of product brochures — so every specialist works inside one coherent plan.
III
Ongoing GM oversight
Hudson operates beside the family — coordinating specialists, refining the plan as seasons and opportunities change, and keeping wealth decisions coherent when attention and income spike. The GM stays on after the first call.
Next step
Make the first hire the right one.
If your family is facing a real decision — an agent call, a school choice, new income, or the sense that the professional stack is running the household — start with a private conversation.
What happens next
- Direct conversation with Hudson leadership — not a sales script
- An honest read on fit before any engagement
- If we proceed: architecture, oversight model, and first actions
Coaches, CPAs, counsel, and family office partners are welcome to initiate a coordinated introduction.